6 tips on how to attract more customers to your store

como atrair mais clientes para a sua loja

Opening a business is a rewarding task, but it can be tricky to keep your sales competitive. So you need to stand out from the competition, which can become a challenge if you don’t know what to change.

A point of sale located in the middle of a large flow of people is already a great start to attract more customers. But you can bet on other strategies to increase your number of sales.

So, read on for the 6 tips we’ve separated to help attract more customers to your store:

Know your audience to attract more customers to your store

Something essential for commerce is the profile search of its clientele. The goal, however, is to offer what the consumer doesn’t even know he needs, not what he already knows. In this way, you can also build customer loyalty to your store, attracting more visitors.

It is important to remember that the general profile of the customer has evolved a lot in recent years. Today, it is more common for customers to share their opinions about the quality of care and the product (or service) on social networks. A constant online presence and satisfaction surveys, even if informal, will bring many benefits to your business.

Observing your inventory activity and knowing your customers’ preferences are great allies when planning your sales. Both the constancy of a certain product that is well sold or the innovation in another unprecedented one works well when attracting more customers.

Enjoy holidays and special dates

Betting on thematic periods or special dates is a great way to attract customers to your store. You can enjoy special periods such as Black Friday or seasonal competitions, such as the World Cup. The rule is to adapt the marketing of your products for these dates. It is also interesting to think about promotions or exclusive product packages.

Make promotions and offers

It sounds obvious, but the promotions you do have the potential to attract many customers. After planning the budget you have, organize a discount table or promotion for any product group.

Assembling kits, a gift, or a scoring system are very attractive ideas for customers. Advertising for promotions must also be well done: bet on posters, social media posts, and communication in all media.

Make events in your store

In addition to seasonal themed promotions, hosting your own in-house events can be a good strategy to attract more customers. In addition to offering a good experience for your already loyal customers, it is a chance to show your products to new people.

If you plan to do something like this, you need to pay attention to some details:

Establish the audience of the event well and spread the news around. They are worth posters, social media posts, e-mails, and flashy ads in other media.

Offer something special at the event. It can be a cocktail, gifts, or sweepstakes. Advertise this differential already in the event’s advertising. People who get something for free or have a good experience in a place have a high potential for return.

Make sure the style of the event matches your establishment and products.

Plan your decor and extra services (food, drink, etc.) well in advance.

The purpose of the event can also be networking. In this way, you can enter into partnerships with other establishments and combine promotions or discounts. This is interesting to attract customers from these other establishments. You only need to be available to return the partnership later.

Optimize internal space

Design is a great sales ally. Paying attention to your target audience and service style, you need to work on your visual presentation. That goes for the store as much as it does for your advertisements and online presence.

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To attract more customers, your showcase and establishment must be very attractive and accessible. A good arrangement of colors and lights works very well. It values ​​the turnover of its exhibition and display creativity. The highlight should be the fusion of design with its products.

Your store space needs to be airy and clean, but you can work on customers’ sensoriality by offering a light aroma, for example. Ambient music can also be a good idea, as long as it is very subtle.

But nothing more than comfort: customers need to access all products with ease and tranquility. To do this, make sure that the ambient music or aroma does not leave anyone disoriented. When setting up your displays, also think about the accessibility of people who have some motor difficulties or use wheelchairs.

Consider updating your branding

An updated design of your advertisements, website, and even facade also makes your store more attractive to people. Having your own color palette or style gives your business more credibility. Market research can help you understand how other stores look and where you need to innovate.

It is in this scenario that your creativity and effective branding come into play. Maintaining visual integrity it is easier to create advertisements and promotional advertisements with the potential to attract more customers. You can also use a design or marketing professional to help build a more attractive visual identity.

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