How to organize a truck auto parts store: see 3 tips for your point of sale

• If you sell automotive products, you certainly know the potential for profitability that this market offers. In the midst of growing competition, one of the most efficient ways to boost your business is to find out how to organize a truck auto parts store at the POS.As you may already know, POS is the acronym for point of sale. Optimizing it means changing the internal composition of your company so that the offers are more attractive, inducing your consumers to buy more.

  In this article, we share some suggestions on how to organize an auto parts store so that your point of sale (POS) encourages more purchases among your customers. Follow and find the best tips to put into practice in your trade.

  How to organize a truck auto parts store to optimize the POS?

  Even though online sales and digital marketing are increasingly influencing purchasing behaviors, your company’s physical space is still of enormous importance to boost your business.

  According to the survey “The right time to activate the shopper”, released by Nielsen, about 70% of purchase decisions are still made at the POS. This means that the organization of a trade directly influences its profitability.

  But after all, how to organize an auto parts store so that the point of sale becomes more efficient? Below, we list 3 practices to make this possible, which serve as a starting point for you to stipulate the improvements you need in your company. Check out:

  Ensure good physical organization

  Automotive item stores usually carry a wide variety of products. The more you meet your customers’ needs, the more likely they are to come to you over the competition.

  However, a complete mix of goods cannot be synonymous with disorganization. When people enter your store and find products piled up, in excess or arranged without criteria, they tend to have a bad view of the business.

  Therefore, try to prioritize the arrangement of shelves and counters. Highlight the highest quality products, highlight your best offers and prioritize the position of the items that most add value to your company.

  Also read: How to organize the stock of an auto parts store?

Bet on the dynamism of the place

Following the same logic mentioned above, dynamism also counts a lot when it comes to how to organize a truck auto parts store. Invest in beautiful displays, displays with presentations, light arrangements in the windows and posters of suppliers.

However, as mentioned above, do not forget that organization is fundamental. This means that it is important to avoid overeating. So, only highlight what should really catch the attention of your customers.

Create an aesthetic that is stimulating, but does not detract from the comfort of the people in the place. Items with constant output don’t need as much prominence. Prefer to highlight those differentiated ones, which the competition does not offer, always taking care that the presentation has good taste.

Also read: Learn how to sell more auto parts and boost your store’s profits

Create unique differentials

The answer to how to organize a truck auto parts store is not only in the aesthetics and organization of the environment, but also in the benefits and differentials that people will find when attending the establishment.

In this sense, a good suggestion is to offer benefits to people who buy repeatedly from your company. With actions such as “Clube de Vantagens” or “Cartão Loyalty”, you not only build customer loyalty, but also encourage recommendations.

Other good practices include creating spaces to demonstrate the items sold, to reinforce confidence at the time of purchase, holding events with the participation of suppliers, to highlight their relevance in the segment, among others.

Speaking of suppliers, Robustec is a reference in components and accessories for the sector. Plus, we have special reseller plans to help maximize your market success. Now that you know how to organize an auto parts store at the POS, access our catalog and learn about our differentials.