5 steps to prepare your Reseller for Black Friday 2023

Black Friday is a highly anticipated date for consumers, and also for companies, who take advantage of this period to earn more and gain new customers.

 

We are almost reaching the date of 2023 and we can say without a doubt that the most important thing is to plan in advance.

 

Below, we share 5 steps on how to prepare for Black Friday 2023 and increase your reseller’s sales.

 

 

There is nothing more frustrating than arriving at a store and not finding the product you want.

 

Therefore, it is essential to map the most sought-after products in your store. This way, you can anticipate and adjust stock according to demand, in addition to having the guarantee that the products you invested in will have a good output. This way, your store still avoids causing a negative experience for your customers.

 

 

There are those who think that the only thing that matters on Black Friday are the discounts, but it’s not always just the price that counts.

 

Having a variety of products and payment flexibility is essential for your store to have a great difference, in addition, it can be one of the deciding factors for consumers to choose to buy from your store.

 

Therefore, try to expand your product mix and offer a wide variety of options to your customers. As well as offering easy payment conditions, such as PIX, interest-free installments on the card, etc.

 

Furthermore, there are other alternatives that can help you this Black Friday, for example, offering the option of purchasing in advance via WhatsApp and ordering with pickup in the physical store.

 

In other words, provide the best shopping experience, making all purchasing steps easy and simple for your customer.

 

 

Stores that still don’t register their customers can’t imagine the sales opportunities they could be missing due to a very simple action. Furthermore, with a promotional date as important as Black Friday, it is the perfect time to start or reinforce this culture.

 

With Black Friday, the chances of new consumers purchasing from your store increase, so identify them at the time of finalizing the purchase by requesting an email or WhatsApp number.

 

However, to register, it is essential to have your client’s consent. If the person agrees to provide the data, they will be able to enter your reseller’s contact base. Therefore, she becomes a potential customer for future promotions.

 

 

With Black Friday, traffic in your store will increase. Therefore, it is essential that your team is prepared to deal with a greater flow of customers.

 

Furthermore, many customers may come with questions about the products, such as how they work, the best brands, prices, among others. Therefore, it is important to prepare your team to be able to meet all customer needs and, in fact, help them choose the ideal product.

 

 

Finally, after the end of Black Friday, analyze the results of your sales. Did you manage to reach the sales target? Did the store’s activity meet expectations? How many new customers arrived?

 

This step serves to learn from your own performance, and thus understand what worked or not, so that you can adjust your strategies for the next year.

 

 

Black Week Robustec: Exclusive discounts for Resellers

 

Finally, we have excellent news for you. This year, Robustec will be promoting Black Week, a whole week of exclusive promotions for our reseller partners.

 

But don’t worry, if you’re not a reseller yet, we have special conditions for your first purchase too.

 

Access the page, request a quote and guarantee products with up to 20% OF